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Noisy Water Cigar Lounge reopens

The Puerto Rican actor Raul Julia once said about cigar smoking, "You lose yourself in it; everything fades away: your worries, your problems, your thoughts. They fade into the smoke, and the cigar and you are at peace."

Ruidoso cigar lovers now have another option for purchasing and savoring the bouquet of their favorite stogies. After a four-year hiatus, the Noisy River Cigar Lounge is back in business. The once-thriving business that operated out of DreamCatchers Cafe for two and a half years closed the lid on their humidors in 2009 when the economy took a turn for the worse, co-owner Mariah Nicewander said.

"The economy tanked and cigars are a luxury item. We didn't want to take the chance of going in the red so we pulled out."

Nicewander said she and her partners kept an eye on the industry while they were closed but during the last couple of years, they started to see a growing trend. "Individual cigar stores were popping up again all over the country," she said.

Partner Verna Davies said that throughout the four years they were out of business they continued to get phone calls from loyal patrons asking when and if they would reopen. Finally, she said, due to popular demand and a brighter economic climate she and partners Nicewander and Mark Rogers decided to reopen in a new location with the addition of a smoking lounge, dart boards, billiards and pay per view.

"We decided if we didn't get off our foot we'd lose it," she said.

Nicewander and Davies, who moved to Ruidoso from Long Island, N.Y., in 2005, continue to carry the hand rolled, Cuban seed cigars grown in the Dominican Republic, purchased through their previous supplier, the Little Cigar Factory out of New York.

"We sold more cigars in Ruidoso when we were open than they did in New York," Nicewander said.

Premium cigars like Punch, Romeo and Juliet, Arturo Fuente and women's flavored cigars fill the cases at their new location at 137 Highway 70 in Ruidoso. Cigar prices range from $5 to $30 per cigar with bundle discounts and a frequent-buyers program. Pipes and pipe tobacco, "like grandpa's," Nicewander added, and humidors, cutters, pouches and other cigar accessories also are sold. "And we deliver," Nicewander said. "We'll deliver to you out on the golf course or wherever you are."

The lounge area will be open to the public until January. "After that it, will be a members-only area," Nicewander said. "We'll be offering free pay-per-view football, boxing and other sporting events and we're working on getting approval to make it a BYOB establishment." The membership fee will be between $500 to $700 annually but the store will remain open to the public.

Davies said that they also offer free wi-fi access, free coffee, eating and smoking are allowed and pets are welcome. The store opened Aug. 17 but the official grand opening will be held in conjunction with the Golden Aspen Motorcycle Rally held Sept. 18-22, an event they co-sponsor.

"We're a stop on the poker run," she said.

Business hours are Monday through Sunday, 10 a.m.-7 p.m. Customers must be 18 year or older to enter.

"We are really excited about being back in business," she said. "It's a lot of fun and you meet a bunch of really nice people. We were always known for our outstanding customer service and that will continue. If we don't have something you want, we'll get it for you. And now we have a ton of parking. It's good to be back."

Tuesday, August 20, 2013

Source: Ruidoso News

Noisy Water Cigar Lounge reopens